Having worked on website design and online marketing for a funeral director, we realised that the industry in general seems to be “behind the times” when it comes online promotion.
Of course most people today will look online for local goods and services (Google say it’s well over 90%), so really this is something that all businesses need to get right.
However, our own research of a sample of 258 random funeral directors websites revealed that a shocking 40% of them were not mobile friendly, and over 10% of them were dead websites.
This means that 40% of funeral directors are literally throwing away any business that arrives at their website, and some of them are paying to get those visitors through Google Adwords or other marketing media.
For this reason we decided to help by offering a range of services from website design, through to helping to properly set up Adwords campaigns, through to ads on our website that are placed right in front of people who are looking for the services that you provide.
You can learn more about these services below.
1) Post your news on our website
If you’d like to expand your reach so that people can find you more places online, then tell us your latest news and we’ll post it on our news page – free of charge.
If you’ve moved address, opened a new office, are offering a new service, or even want to announce a new employee – as long as it is genuinely news-worthy then send us your wording and any images (images ideally need to be at least 1200px wide), and we’ll post it on our website for you.
We’ll even link back to your website as well, which could help with your Google rankings.
2) Free website review
If you’re struggling to make your website work for you then we can take a look at it for you, free of charge, and suggest where it might be improved to make it perform better for you.
We do offer a web design service but there is no obligation to use us, it’s completely up to you – but a fresh pair of eyes might spot something that’s holding you back.
To arrive here you probably found us by a Google search for something like “Funeral Directors in Hartlepool” or whichever place you are based in.
This is exactly how most of the people who arrive at this website find us, by making a search related to them needing to arrange a funeral – in other words they are looking for the services that you provide, in the place that you’re based.
These are your customers, or they could be if they find you and not one of your competitors.
If your website doesn’t show up very well in Google (or even if it does) then this is the ideal way to put yourself right in front of people who are ready to do business with you.
If you are struggling to get your website to show up in the results then you are either losing potential customers, or you might be spending a lot of money on other forms of advertising like Google Adwords.
Some people spend well over a Thousand pounds per month just getting people to click their ad to their website.
If you do show up high in the search results – well, you can never have too much exposure, and our ads are very low cost compared to other forms of online marketing. Plus if you don’t take these ad spaces then your competitors will – and that will cost you money.
So How Much Does an Ad Cost?
Well, it’s very cheap compared to almost any other kind of online advertising, but since an ad with us will be right in front of someone looking for your services, they represent incredible value for money.
Remember that the pricing below is for an ad on 1 specific location page, e.g. Newcastle, or Sunderland, Leeds, or Lancaster, etc, and your ad will appear at both the top and bottom of the page (you can see an example of a page layout here).
If you think about the cost of other forms of advertising, and how much each funeral is worth to you then you’ll understand just how low in cost, and cost effective an ad with us is:
One Quarter of the Advertising Space:
You’ll notice that the ad space is split into 4, showing 4 images.
To have one of these ad blocks is just £45 per month, which is a less than £1.50 per day. Compare that to your Adwords spending!
One Half of the Advertising Space:
To have the space taken by 2 of these ad blocks is just £85 per month, or less than £2.80 per day. Compare this to Adwords or other forms of marketing!
All of the Advertising Space:
To take the whole block (laid out how you like) is £145 per month, or just about £4.75 per day. This is highly cost effective versus Adwords or other forms of advertising.
*Prices based on a 12 month booking, paid on one invoice (not monthly billing) to reduce admin costs.
Low Cost, Highly Targeted Customers
What our advertising offers that you won’t get elsewhere, is to deliver highly targeted visitors to your business at a very low cost.
Remember that the people visiting this website are looking for a Funeral Director – they are your perfect audience. They are ready to hire your services now!
Your ad can contain your phone number, link to your website, email address – pretty much whatever you like, to encourage people to get in touch in the way that you prefer.
If your ad brings you just 1 customer per month then it is more than paying for itself and represents incredible value for money, but we firmly believe that it could bring you a lot more than that. Compare this to Google Adwords costs!
If you would like to dicsuss an ad then please just contact us to discuss what you need.
Plus a link from us will almost certainly improve your Google rankings too!
For most Funeral Directors covering a specific geographical area, city, or town, then the ad options above are ideal for you – it will deliver highly targeted customers who are local to you.
This is exactly what most funeral directors want and need.
A home page ad is ideal if you are a larger Funeral Directors, covering a large region or even the whole of the UK.
If, for example, you offer a low cost direct cremation service that is available everywhere then you may want the kind of exposure that a home page ad can bring you.
An additional advantage may be that a link to your website from the home page of ours may help to significantly increase your Google and other search engine rankings, giving you even more benefits.
Home Page Ad Costs
Homepage Ads are always more costly, since they offer so many benefits to the advertisers.
One Quarter of the Ad Space
To have one of these ad blocks costs just £495 per month, around £16.50 per day.
One Half of the Ad Space
To have the space taken byy 2 of these ad blocks is just £945 per month, around £32 per day.
All of the Ad Space
To take the whole block laid out as you like is just £1795 per month, or under £60 per day!
Not only does this put you right in the “shop window” by appearing on our home page, but it will almost certainly help to improve your Google rankings tremendously – bringing you even more business.
Home Page Advertising Requirements
We want to keep everything as simple and amicable as possible, so all that we require is that you agree to take your ad for at least 3 months – you can still pay monthly if you prefer, but payments must be made on time.
If you’d like to pay for 12 months advertising rather than paying monthly then we’ll give you 2 months for free – so if you took the full page option for example, then this will save you over £3500!
Finally, all advertising prices are valid for a 12 month period from the date that your ad begins. We reserve the right to renegotiate new pricing with you every 12 months if circumstances dictate it as necessary.
Website Design Specifically for Funeral Directors
You know it’s strange, out of all of the industries that we have worked in, the funeral industry is so far behind the times it’s amazing. Perhaps this comes down partly to the “traditional” nature of the business, that people are so in touch with tradition that new things pass them by.
But whatever it is, if you don’t provide the people who want to pay for your services with exactly what they expect to see, then it’s going to cost you money.
And I’m not talking about “social media” etc – I’m talking about their websites – the very basics of online promotion. We ran an analysis of our own on 258 randomly selected Funeral Directors websites, and a shocking 41% of them did not work properly with mobile devices. “So what” you might think, but it really is a big deal – especially for the people looking for a Funeral Director.
You’ll have seen people sat glued to the internet on their mobiles, even on a bus or train, or in a bar or restaurant, they even do it at home in front of the TV. It’s just so easy and convenient, they don’t even need to get off the sofa.
So when they’re looking for a Funeral Director, and your website doesn’t look right on their phone – maybe they need to scroll, and scroll, and scroll to the left or right to see it, or the text is so small they can’t read it – what do you think they do?
Do you think they persevere – is that what you do?
No, of course not – they simply leave your website, and go to the next one, and keep going until they find one that does work – and this will be one of your competitors. People want easy – if you can’t even make it easy for them to learn about you and consider you – well then you have no chance that they will do business with you.
41% of the websites we analysed didn’t work on mobile devices – that’s heading on towards half of all Funeral Directors who can’t even present themselves properly to their potential customers – is that acceptable? – are you one of them?
(of course the flip side is that if you’re in the half of Funeral Directors whose website does work on mobiles – well you just got rid of almost half of your competition in one stroke).
When someone walks onto your premises you present yourselves properly and professionally – your website is your shop window, your online version of your business – don’t you think you need to present yourself properly there too?
What I’m saying might sound harsh – but the bottom line is that it is costing you money. And it isn’t just me that’s saying this either, more worryingly for you Google say the same thing – and if your website isn’t mobile friendly then they’ll drop you down the results so far that no-one will find you.
Google even provide a tool so that you can check your website for yourself – you can find it here.
Does your website actually convert visitors into customers – Does it SELL?
This is the other important thing you need to think about, it is after all the sole purpose of your website – to sell you and your services to the people who visit it.
Believe it or not but creating a website that will sell is more of a science than an art, while sadly most web designers are more interested in the art than the science.
Most web designers will create a website that “looks pretty” and follows the latest trends, but they don’t know why they are designing it in that way, and almost certainly no thought at all goes into the most important bit – how and why will the website convince people to choose you and do business with you?
The number of websites that we look at where the first words a visitor sees is “Welcome to our Website”, or “Welcome to XYZ Funeral Directors” like it’s still 1999 is frightening really.
Newspapers understand the importance of a headline. When you fill your car with petrol and see the papers in those boxes, the first thing you see isn’t “Welcome to the Daily Mail” – no one is interested in which paper it is, just in what the story is – this is why they choose attention grabbing headlines to make you read more.
If they don’t do that they lose the sale – and so will you too. This is why you need a new website that will turn visitors into customers.
The Benefits Our Websites Give You
When we design a website for you, you get the following benefits.
- A website that works on all devices from a large monitor down to a mobile phone;
- This means you don’t lose visitors because your website won’t work for them;
- A site designed to convert those visitors into customers;
- A website that will rank well in Google;
- This could bring you even more visitors and customers;
Our aim, as always, is to bring you the maximum possible returns from the minimum possible outlay.
Our Website Design Costs
Our web design service offers exceptional value for money.
Instead of gambling with a run-of-the-mill web designer who doesn’t understand your business, and paying for something that might not work for you, we’ll deliver a purpose built website designed to perform and that will give you a great return on investment.
Our web design charges for a standard Funeral Director are just £1450. If you consider how many additional funerals you would need to cover that cost, and how effective one of our websites will be, then it could pay for itself in no time.
After that you’re going to be way ahead – now that’s got to represent serious value for money.
There seem to be 3 re-occuring complaints we hear from our clients when it comes to Google Adwords:
- It’s too expensive;
- It keeps getting more expensive;
- It doesn’t deliver the results I’m paying for;
In actual fact none of these are Google’s fault. One of them (no.2) is because the price is determined by a bidding system – so it’s a bit like complaining that an auction is too expensive – that all comes down to the bidders and how much each is prepared to pay.
The other 2 are down to the user – in our case our customers – in your case – you!
No.3 (it doesn’t deliver results) is down to one of two things. First you are choosing the wrong keywords, or second your website doesn’t convert visitors into customers (see our web design service above).
No.1 is the main problem usually, and it is too expensive because most people have no idea how to set up an Adwords campaign.
Without going on too much about it, you first have to choose the right keywords, then you have to choose the right settings. In Adwords the main settings are how your keywords trigger your ads, either by being broadly matched, phrase matched, or exactly matched.
If you use the broad or phrase settings then your ad will be showing for keywords that you’ll never get a customer from, and it will consequently cost you a proverbial arm and a leg.
The trick is in balancing it up right, so your ad shows up enough to get you business, but at as low a cost possible.
A Quick Case Study
We had one client who was spending £6000 per month with Adwords. After optimising his Adwords campaigns we took that down to under £500 per month.
For some businesses that’s the difference between staying in business or going out of business.
We can optimise your Adwords campaigns for you for as little as a one-time payment of £375, depending on how much you spend per month and how much work we have to do. So this service of ours could have paid for itself in literally a few days. Contact us to discuss your situation.